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If there is no AI overview for the query, the impact will be close to zero. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Like any SERP with many SERP features, the CTR is affected by their appearance and placement. This is a tricky one.
This is how closely the wording of your ads matches the keywords in your ad groups. Closely matching the offer and messaging on a landing page to the keywords that drove them there increases the possibility of conversion simply by immediately addressing the searcher’s desired outcome. Relevance of Ads to Keywords.
if you use general terms like, well, "tractor," you're going to get traffic from searchers looking for commercial electric tractors, private gas tractors, and commercial solar powered tractors. This may be a good option if you are looking to increase CTR quickly, as your ad will be visible to the most number of potential customers.
of mobile are zero-click Hitwise halts some reporting services in wake of Jumpshot’s closing Also on this day Google merges its SafeSearch help information into a single new document 2022: This document explained how SafeSearch works and added some troubleshooting. of desktop, 17.3%
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