Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. Give me leads. ” 3.

B2B 128

B2B Customers Objectives and Key Results Cross-sell 128

Hubspot

SEPTEMBER 6, 2024

With so many different initiatives competing for your prospects’ limited attention, it’s essential to close deals quickly and efficiently while the problem they want to solve is fresh in their minds. No matter how compelling your product or service, each closed deal could be preceded by a dozen or more that never result in new business.

Closing 80

Closing Contract Technique Sales 80

Hubspot

JULY 30, 2024

Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. Closing statements are your best chance to impress upon the reader that they should contact your sales team, register for your event, or take advantage of a promotional offer.

Closing 85

Closing Quota Healthcare Tradeshows 85

Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

A/B testing 114

A/B testing Customers Education Growth 114

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

SaaStr

OCTOBER 16, 2024

Dear SaaStr: Should I Fire a Sales Rep That Lied To Several Customers? But I’ve come to accept that you have to put gates and process around most sales execs, or most will lie, at least a little, to close the deal. More here: 93% of You Say Competitors Lie To Close Deals. I think most sales execs lie, at least a little bit.

Customers 123

Customers Contract Sales Closing 123

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. At this time, adult products, political items, used products, refurbished products and products in closed categories are not eligible for advertising. Custom image.

Customers 103

Customers Sell Campaign Engineering 103

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 80

Sell Customers Contract Construction 80

Sales Hacker

JANUARY 7, 2025

I mean, And as you can imagine, everyone is focused on closing the year. We need to build, we need to close. And then I would say… Last month, I started focusing not anymore on the closing, but I would say I switched 60% as well on, okay, what about next quarter? So that’s usually a good sign. Scott Barker: For sure.

GTM 117

GTM Sell Customers Cold Call 117

Martech

JULY 10, 2024

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). In the same way, the label “customer data platform” should include some things and exclude others. The result is a persistent, unified customer database that shares data with other marketing technology systems.” Gartner Exactly!

Closing 68

Closing Customer Relationship Management Relationship Management Technology 68

Hubspot

AUGUST 7, 2024

Benefits of Using Sales Demo Environments How to Create a Demo Environment That Closes Deals I like to think of it like this: it’s common knowledge that Super Bowl halftime performances are mostly pre-recorded. How to Create a Demo Environment That Closes Deals Step 1: Formulate a narrative. How closely were you able to follow it?

Closing 72

Closing Pitch Sales Prospecting 72

Salesforce

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. Predictive AI has many business use cases that improve customer experiences and decision-making. However, increased AI workloads come with important security and privacy considerations.

Trust 92

Trust Customers Campaign Represent 92

Sales Pop!

OCTOBER 24, 2024

So, hundreds of sales professionals from across the globe representing different verticals, roles and customer bases responded. A killer closing technique, an account growth strategy or a relationship tip? Not even close. What was the most cited gem of wisdom? The most popular piece of advice? Makes sense.

Technique 238

Technique Represent Education Clients 238

SaaStr

JANUARY 4, 2025

Dear SaaStr: My Salesteam Doesnt Want to Do Outbound or Visit Customers in Person. I think most agree, behind closed doors, theres only one answer: start over. Image from here ) The post Dear SaaStr: My Salesteam Doesnt Want to Do Outbound or Visit Customers in Person. How Can I Get Them To Work Harder Here? start over.

Cold Call 110

Cold Call Customers Start-ups Meeting 110

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales.

Conversion 78

Conversion Customers Gambling B2C 78

Veloxy

JANUARY 7, 2025

The quicker you can close a deal, the faster you can move on to the next one. It can help you close deals faster, increase your sales volume, and improve your bottom line. This is the foundation of your sales management, outlining the progression from prospect to customer. Closing: Locking in the sale and getting commitment.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Sales Pop!

DECEMBER 4, 2024

Your company might even have to close its doors for good if you’re expected to bounce back from your losses on your own. Holiday Incentives Your customers will relate to you better when you adapt to the world everyone is living in. However, because of the chance of significant losses, insurance is a major part of your plan for success.

Launch 213

Launch Campaign Presentation Service 213

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. If no one owns lead management, then no one is paying close attention to which leads are actually working and why. It allocates time, budget and efforts toward closing deals. Customer-centric. This is step one to coordinated growth.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Partners in Excellence

NOVEMBER 12, 2024

It’s frustrating, we’re anxious for the customer to move forward in their buying process. We’re anxious to close the deal! Customers may lose their sense of urgency. The sales cycle is most meaningful when we focus on customer committed opportunities. All of us have experienced stalled deals.

Pipeline 133

Pipeline Gaming Closing Meeting 133

Veloxy

OCTOBER 22, 2024

Start for free The Role of AI in Sales Strategy As someone who’s spent years working closely with sales teams, I’ve seen firsthand how time-consuming and inconsistent traditional sales methods can be. In sales, this means AI doesn’t just take a snapshot of your customer base and stop there. Let’s talk tools.

Prospecting 130

Prospecting Technique Pipeline Sales 130

SaaStr

MARCH 23, 2025

Dear SaaStr: What “Quotas” Should My VP of Customer Success and VP of Product Have? For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). In short: VPCS Quotas : NRR, GRR, TTV, and customer advocacy.

Quota 65

Quota Product Customers Growth 65

SaaStr

FEBRUARY 24, 2025

Having witnessed the evolution of SaaS sales from product-first to ecosystem-first approaches, Owens has developed and implemented frameworks that significantly reduce sales cycles while improving close rates through integration-focused selling. Time-to-value has become the new battleground.

Customers 69

Customers Promote B2B Closing 69

Salesforce

OCTOBER 29, 2024

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

Service 69

Service Customers X-functional Pharmaceutical 69

SaaStr

NOVEMBER 8, 2024

Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. At SaaStr Annual, Tomasz Tunguz presented the results of their survey, along with a great story of a public company CRO who had deployed AI SDRs and generated a ton of pipeline … but no closed deals.

Pipeline 131

Pipeline Gaming Price Contact 131

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. These moments are high-intent opportunities where consumers are close to making decisions.

Customers 63

Customers A/B testing Trust Click Through Rate 63

Sales Pop!

NOVEMBER 1, 2024

Enhance Podcast Content for Long-Tail Keywords Most recommendations will prioritize content that closely matches user interests. Sales teams can sponsor podcasts in genres and topics their ideal customers are already interested in.

Niche 240

Niche CTR Click Through Rate Sales 240

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Customize the interface to fit your sales process. How does it help them close more deals? For instance, are you focused on increasing lead conversion, shortening sales cycles, or improving customer retention?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

SEPTEMBER 6, 2024

Today, the company has 7,000 customers using its Own Data Platform, which provides data archiving, seeding, security and analytics capabilities. Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service.

CRM 107

CRM Trust Service Closing 107

Salesforce

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. But Sandstone has to market it to the right customers, at the right time, and in the right way. Now Sandstone is ready to reach out to its targeted customers. Does this company exist?

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

AUGUST 22, 2024

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. In either case, HubSpot’s team works closely with the business’s internal teams, advising on the implementation process. If a deal closes, what does that look like in the CRM?

CRM 117

CRM Customer Relationship Management Relationship Management Follow-up 117

Martech

AUGUST 12, 2024

Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do.

CRM 116

CRM Contact Account management Follow-up 116

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool.

CRM 117

CRM Pipeline Contact Conversion 117

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. Since then, Oracle’s premium customer base has been looking for new ad platforms while talented staff members have been looking for new opportunities. It’s bittersweet when the end of a chapter closes. Each of these companies was a great company on their own.

Technique 115

Technique Closing Represent Growth 115

Sales Hacker

OCTOBER 11, 2024

Product : Vanta Your deal is almost closed, and all that’s left is the security review. But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table.

GTM 115

GTM X-functional Pipeline Construction 115

Sales Gravy

OCTOBER 29, 2024

The opening of a conversation is just as important as closing a deal, making daily prospecting essential for building new relationships. Persistence is non-negotiable in outbound sales; overcoming rejection is part of the journey to closing more deals. When these elements align, the rhythm of successful sales becomes apparent.

Appointment 97

Appointment Negotiate Sales Represent 97