Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. A: Retrospectively.

Electrical Engineering 106

Electrical Engineering Healthcare Electricity Technology 106

Partners in Excellence

MARCH 2, 2024

Preface: Mitch Little is a close friend and “sparring partner.” With a degree in Electrical Engineering and a life long practice in Mechanical Engineering, the drive to UNDERSTAND morphed from hardware to software and finally on to the most complex field of all….PEOPLE. PEOPLE.

Electrical Engineering 77

Electrical Engineering Sell Mechanical Engineering Electricity 77

Partners in Excellence

FEBRUARY 28, 2024

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. However, the closing remark from the trainer stayed with me as a guiding principle throughout my further career. Eventually, starting with “NO” led to a successful close of a deal with both customers.

Customers 139

Customers Contract Consult Up-sell 139

SalesLoft

JULY 9, 2019

They unpack everything from the importance of discovery to tips on how to successfully close. I know you and I are both recovering electrical engineers. Sidebar on the electrical engineering because I don’t get to talk about that much. I had no electrical engineers in my family whatsoever.

Electrical Engineering 45

Electrical Engineering Electricity Engineering Gaming 45

Salesforce

OCTOBER 5, 2022

When plain, old telephone service transitioned to data transport, sophisticated switching and routing, and networking equipment, it drew data scientists and electrical engineers to network engineering and operations roles. There was a time when top prospects flocked to work with communications service providers.

Electrical Engineering 52

Electrical Engineering Transportation Electricity Networking 52

Spiro Technologies

APRIL 24, 2024

Mike Nager: Yes, I went to school for an engineering degree. As a result, I’m an electrical engineer by degree. Actually, during Covid, we came pretty close to a real-life example of that. Maybe, Mike, before we kind of get into Industry 4.0 It seems counterproductive. We should pitch it to someone in Hollywood.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Spiro Technologies

OCTOBER 12, 2023

So in other words, somebody might start with a stock product; they might have a stock controller or a keypad, or what have you, and they say, “Well, yeah, that’s close, but that’s not exactly what I need.” And I have been around technical stuff most of my career. So, it’s helpful to understand the applications a bit more.

Technology 59

Technology Technology Customers Manufacturing 59