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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. Ultimately, content marketing can influence potential buyers at every point in the funnel: Attract; Engage; Close; Delight. Content marketing and the “know, like, trust” model. Image source ).

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

If someone spent the last three years trying to solve a problem at Klaviyo in, let’s say, the e-commerce space, and they had a big team of people and a big P&L for their business unit that they ran, and they spent all this time and money trying to solve a problem, and they kind of get close to it. So there is always that disconnect.

GTM 101
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Volkswagen takes their EV to Pinterest for virtual test drives

Martech

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 The immersive driving experience launched June 14, with an additional walk through by Pinterest’s influential creators rolling out in July. A data-driven electric drivers’ experience.

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3 Steps You Can Take for Sustainable IT

Salesforce

While energy production and agriculture produce most of the greenhouse gas worldwide, industry is a close third. Data centers: Data centers need electricity to run and both electricity and water to stay cool. Data centers: Data centers need electricity to run and both electricity and water to stay cool.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Big Bet #4: Go After Bigger Fish — Overlay Field Motion Over Inbound People often assume inbound is all SMB, but one of the things Freshworks realized early on is that you can close larger deals with inbound.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

As the year comes to a close, it's the perfect time for reflection. On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." E ach "Raising an Olympian" video received close to 1 million views, and the main "Thank You, Mom" video received about 53 million views. Proctor & Gamble: Thank You, Mom. Impressive!

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Why “Simple” Websites Are Scientifically Better

ConversionXL

This follows the “online clothing store” prototype so closely, that it shares many attributes with the wireframe for an online clothing store that sells hip-hop clothing. weeks after the launch: The redesign itself, while pretty, isn’t doing anything groundbreaking. image credit.