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Ana MourĂ£o: Spotlight on the expert

Martech

They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. Europe and Asia. That’s it in a nutshell.

CRM 116
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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". This number is usually fairly close to the average MSV. For instance, perhaps the keyword "charter schools" has a higher MSV in Florida than it does in California.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

For instance, hardware stores trying to sell snow shovels might target Massachusetts, whereas hurricane protection might be best targeted to audiences in states like Florida. That isn't something LinkedIn can tell you -- you need to do some closed-loop reporting on these campaigns to get more details on the makeup of this traffic.

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How to Create Sales Presentations That Close Deals, According to an Expert

Salesforce

This guide will cover the ins and outs of creating and delivering impactful sales presentations so you can get one step closer to closing. Some customer relationship management (CRM) tools use generative AI to help sales teams personalize their content. And better impressions can mean more closed deals.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

Implementing the MEDDIC sales process Other sales methodologies to consider Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. Learn more What is the MEDDIC sales process?

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

Sales deals are being closed completely virtually on channels for online chat/support (87%), online portals (86%), and mobile apps (85%). Partner relationship management software Manage your entire indirect sales channels — such as partners, resellers, or wholesalers — from one platform.

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16 marketing automation platforms your organization should consider

Martech

Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Salesforce Pardot aligns marketing and sales teams to generate more pipeline, empower sales to close more deals and grow customer relationships at scale.