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Developing relationships with decision-makers through social networks has become an increasingly critical skill – enabling sales professionals to engage early on and ‘hack’ the buying process. 9) The Perfect Close — James Muir. Many of you know my thoughts on closing. This book is your answer.
We talk about gatekeepers, influencers, recommenders, technical buyers, financial buyers, and any other label we can find. of forecast deals actually close (in a win or loss). Some have referred to that person as “VITO,” the Very Important Top Officer. Finding the decision-maker is tough!
Developing relationships with decision-makers through social networks has become an increasingly critical skill – enabling sales professionals to engage early on and ‘hack’ the buying process. 9) The Perfect Close — James Muir. Many of you know my thoughts on closing. This book is your answer.
The best way to determine these is to take an export from your CRM of the closed won opportunities, fill out the demographics, and rank them. Get good with social networks, boolean searches, and chrome extensions. You need to know what to say when you get a prospect on the phone, reach a gatekeeper, or go straight to voicemail.
We have an increasing number of people listening to us live on the Funnel Media Radio Network. But we all have experiences in previous roles as well, that that one persona, called the gatekeeper. The gatekeeper, we all know, doesn’t often have budget responsibility. We are broadcasting live today.
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