Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

Gong.io

SEPTEMBER 9, 2021

I don’t just sell — I coach and direct a go-to-market team.”. Here’s what you need to know if you want to close six-figure deals: Bigger deals need more multi-threading. Visibility into who you’re working with and how engaged they are is critical for closing complex, six-figure deals. (Or Or any deals, really.

Closing 162

Closing Sports GTM Legal 162

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” These also should be closely monitored and managed for sustained growth. Reps used whatever tactics they could to close deals. Random acts of sales. Let us know.

Go To Market 109

Go To Market GTM Strategize Growth 109

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 115

GTM X-functional Pipeline Construction 115

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Most successful companies grow by moving up-market, increasing ACVs, and closing larger Enterprise customers.

Go To Market 108

Go To Market GTM Cross-sell Growth 108

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 125

Go To Market Growth GTM Product 125

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 108

Go To Market GTM Non-Profits Quota 108

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Product-market fit. Platform-market fit. He knows that this is no small feat.

GTM 108

GTM Product Cross-sell Profit margin 108

SaaStr

JANUARY 8, 2025

Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Objectives and Key Results 116

Objectives and Key Results Growth Engineering Quota 116

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. They were pleasantly surprised with those reps incrementally lifting close rates without sacrificing ACV.

Go To Market 107

Go To Market Territory Technique A/B testing 107

Martech

JULY 17, 2024

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 101

GTM Product Strategize Drivers/motivators 101

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. More for your eyeballs OpenAI closes a $40B round at a $300B post-money valuation.

GTM 106

GTM X-functional Engineering Government 106

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 112

GTM Real Estate Represent Territory 112

SaaStr

MARCH 16, 2025

The best time to negotiate marketing pilot terms is in the last two weeks of a quarter – Vendors are more flexible with minimum spend and commitment requirements when they’re trying to close their books. Marketing channels need to be treated like products – they require iteration, cycles, and feedback to get right.

Negotiate 95

Negotiate GTM Campaign Growth 95

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B To align the funnel and reduce waste and friction, Divvy would compensate each group, from marketing to customer support, one stage below where they were actually responsible in the funnel. How did they do it?

Go To Market 98

Go To Market GTM Quota Up-sell 98

Martech

SEPTEMBER 23, 2024

The martech manager uses this data to optimize marketing strategies and improve ROI. Collaboration with cross-functional teams: The martech manager acts as a liaison between marketing, IT, and other departments. This includes tracking key performance indicators (KPIs) and generating reports for the marketing team.

Technology 105

Technology Technology Customer Relationship Management Campaign 105

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Clients 109

Clients Closing Objectives and Key Results SQL 109

SaaStr

FEBRUARY 21, 2023

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. It’ll take away from your inbound optimization and won’t be as efficient. Sign up HERE !

Go To Market 97

Go To Market Growth GTM X-functional 97

Sales Hacker

JANUARY 7, 2025

I mean, And as you can imagine, everyone is focused on closing the year. We need to build, we need to close. And then I would say… Last month, I started focusing not anymore on the closing, but I would say I switched 60% as well on, okay, what about next quarter? So that’s usually a good sign.

GTM 117

GTM Sell Customers Cold Call 117

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close. As Howard Brown, CEO of Revenue.io

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 108

GTM Growth B2B Pipeline 108

SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. I really liked this one and wanted to write up a few more learnings. What is Codeium and Windsurf?

GTM 95

GTM Territory Pipeline Growth 95

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Insight from a $1.3B Size of mind beats size of wallet.

GTM 102

GTM Cross-sell Finance Price 102

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis. See more top GTM jobs on the GTMfund Job Board.

Growth 79

Growth GTM Product Government 79

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Before hiring their first sales reps, the founders personally closed millions in revenue. Key Growth Drivers 1.

Territory 73

Territory Drivers/motivators Quota Pipeline 73

Search Engine Land

AUGUST 14, 2024

If you can’t go from lead to closed deal often enough, you might need to rework one or more of these areas. Alignment between marketing and sales. If you have three levels of lead qualification before a deal closes, you’ll need to assign each stage a value based on your real-world conversion data. What keeps them busy.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

SEPTEMBER 11, 2024

For example: Marketing is responsible for attracting prospects to the top of the funnel and is sometimes measured on converted revenue. Robust martech stacks support marketing and are barely used outside of marketing team goals. Sales is in charge of closing opportunities — and sometimes in charge of renewals.

Cross-sell 108

Cross-sell Customers UX A/B testing 108

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Our initial target fund size was $50 million, and despite one of the most challenging fundraising environments for both funds and startups in recent history, we surpassed that goal, closing at $54 million. The other major hurdle?

GTM 79

GTM Sell Pipeline Networking 79

SaaStr

JANUARY 19, 2025

. $100m+ ARR Vertical SaaS for Pizzerias with CRO Loren Padelford: A great deep dive (and SaaStr post here ) on just what it takes to close $100,000,000 of SaaS from small independant pizza shops. It takes getting out in the field, and creating a ton of true value — before the sale. #2.

Legal 75

Legal Go To Market Closing Sales 75

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 102

GTM Engineering Electricity X-functional 102

Martech

NOVEMBER 11, 2024

Collaborating closely with developers to bring user-centered designs to life. Dig deeper: How to align your martech COE with organizational and go-to-market goals CRM and lead management: Building lasting customer relationships This team is pivotal in nurturing relationships and managing leads as they move through the sales funnel.

A/B testing 110

A/B testing UX CRM Strategize 110

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going nuts folks, trying to close some deals in our sales pipeline, but we’re still here. So thanks for joining us.

Pipeline 124

Pipeline Go To Market Cross-sell Sales 124

Sales Hacker

APRIL 9, 2024

With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops and more time actually selling. Most importantly, Daniel is a founder who leads from the front, always eager to hop on a plane to close a big deal. 13:39) – Extracting value from investors. (17:57)

GTM 121

GTM Pipeline Go To Market Growth 121

SaaStr

MARCH 2, 2025

But with each new product, the go-to-market motion became increasingly complex. This approach has allowed Rippling to simultaneously compete in multiple markets with specialized sales teams while maintaining coordination across the business.

Growth 76

Growth Cold Call Cross-sell Account management 76

SaaStr

FEBRUARY 24, 2025

Having witnessed the evolution of SaaS sales from product-first to ecosystem-first approaches, Owens has developed and implemented frameworks that significantly reduce sales cycles while improving close rates through integration-focused selling. Those who don’t risk being left behind in an increasingly integrated SaaS landscape.

Customers 69

Customers Promote B2B Closing 69

Sales Pop!

AUGUST 2, 2023

This can range from the number of closed sales and generated revenue to generated leads and other metrics. You won’t be closely involved with or constantly monitoring every activity your internal representatives are engaged in. Others might want to help with an entry strategy to boost their initial traffic.

Represent 212

Represent Lead generation Sales Commission 212