Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. The product is the lead, but the sales-assisted motion will help close the deal. PLS increases speed to close and it reduces the time reps use nurturing leads. This shortens the time needed to close deals.

Product 86

Product Territory Sales Price 86

Heinz Marketing

JANUARY 20, 2020

Matt: Paul, is that a West Virginia mountaineer type of deal you’re heading now? Yes it is because we do a show on West Virginia University’s School of Data, Marketing, and Communications. Data, marketing, and communications. I’ve never been to West Virginia. Paul: Yes. I was impressed.

Pipeline 66

Pipeline Sales Up-sell Start-ups 66

Heinz Marketing

MARCH 20, 2023

I wanted to make it clear, I’m just keeping my eye on West Virginia and Maryland because it was one of my 8-9, Mason. Obviously for people watching this on demand, you’re like, I can’t believe that West Virginia made a run anyway. What are some of the strategies you’re using to build your go to market plan now?

Pipeline 59

Pipeline B2B Sales Service 59

Sales Hacker

JUNE 9, 2020

Did you consider like, “Hey, I want to be the FP&A analyst,” or something like that, some operational person at a startup, versus trying to go in there and carry a bag and actually close business? The other thing that we’ve done that I think is critical is reassessing the partners that you go to market with.

Finance 105

Finance X-functional Pipeline Territory 105

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. In most companies you’re going to get a pass between March and maybe May in some of their metrics, but the metrics before that pass zone better be pretty damn good and at some point after that pass zone, they better start looking good again.

E-commerce 96

E-commerce Retail Real Estate Growth 96

Heinz Marketing

APRIL 2, 2018

We were thrilled this last time to be able to talk to Alli McKee , Founder and CEO at Stick who has a Bachelors from the University of Virginia in studio art. ” It seems like we’re focused sometimes more on the math [in marketing] or more on the quantitative and not enough on the design. She has an MBA from Stanford.

Pipeline 57

Pipeline Sales Presentation B2B 57

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. If you can do that, I think people would just close their eyes to this middle [inaudible 00:22:02] we’re typically in a growth out and even a series of C can’t really get away with that. All of that is just a permanent change.

X-functional 82

X-functional E-commerce Growth Retail 82