Martech

JULY 17, 2024

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 101

GTM Product Strategize Drivers/motivators 101

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 112

GTM Real Estate Represent Territory 112

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

GTM 95

GTM Territory Pipeline Growth 95

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. And of course, close deals faster 2025 is the year of inbox zero for me. com slash GTM. Now that’s superhuman.

GTM 85

GTM Pitch Up-sell Start-ups 85

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Help your team close more deals. Feedback from GTM leaders echoes this notion. Check out Attention.

GTM 123

GTM Sales Growth Represent 123

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Is it 50 50? And there’s changed constantly.

GTM 76

GTM X-functional Start-ups Campaign 76

Martech

OCTOBER 21, 2024

However, when the old agency disappeared (presumably closed), no one had access to the Google Tag Manager account. In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code.

GTM 122

GTM Contract Clients Campaign 122

Sales Hacker

APRIL 9, 2024

Most importantly, Daniel is a founder who leads from the front, always eager to hop on a plane to close a big deal. With Pocus, go-to-market teams at Asana, Canva, Miro, and Loom save 10+ hours a week digging through data to find and close deals with confidence. Brought to you by Synch.

GTM 121

GTM Pipeline Go To Market Growth 121

Heinz Marketing

SEPTEMBER 24, 2024

Benefit : These tools provide real-time feedback and post-call analysis, enabling SDRs to refine their approach and close more deals. How to Choose the Right AI Tool Choosing the best AI tool can feel overwhelming with the wide array of solutions available.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. We look at our pipeline activities, how many first meetings, how many demos, how many proposals, when are we going to close, what discounts are we providing. It’s good, enjoy!

Customers 100

Customers GTM Conversion Meeting 100

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Onboarding is the highest-ROI investment you can make.

GTM 102

GTM Cross-sell Finance Price 102

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. See more top GTM jobs on the GTMfund Job Board.

Growth 79

Growth GTM Product Government 79

SaaStr

OCTOBER 25, 2024

The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. So how much business has it closed? She said yes, so he asked how it’s going. ‘ Great! So it’s not to say that AI won’t work.

Go To Market 132

Go To Market Quota GTM Price 132

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 128

GTM Market share Growth Technology 128

Sales Hacker

SEPTEMBER 3, 2024

With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Over 8,000 global companies use Vanta to streamline security questionnaires and close deals fast. Visit vanta.com/gtmnow to learn more. Brought to you by IPS.

GTM 123

GTM Growth Price Go To Market 123

Sales Hacker

APRIL 16, 2024

With Pocus, go-to-market teams at Asana, Canva, Miro, and Loom save 10+ hours a week digging through data to find and close deals with confidence. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 106

GTM Pipeline B2B Growth 106

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. One theme was clear: AI is touching every part of go-to-market.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Sales Hacker

AUGUST 20, 2024

Lessons learned from closing a multi-million dollar deal early in his career, including the value of attention to detail and building strong customer relationships. 18:44) The story of driving to a customer’s child’s soccer game to close a multi-million dollar deal. (26:01) Brought to you by Vanta. Brought to you by IPS.

GTM 122

GTM Pipeline Sales Gaming 122

Sales Hacker

JULY 8, 2024

25:50 – The story of a successful SDR who rapidly progressed to closing multi-million dollar deals. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 126

GTM Trust Finance Go To Market 126

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. The post GTM 85: A $2.6

GTM 123

GTM Growth Strategic partnership Pipeline 123

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But never step out of sales.

GTM 121

GTM Pipeline Growth Quota 121

Sales Hacker

APRIL 2, 2024

With Pocus, go-to-market teams at Asana, Canva, Miro, and Loom save 10+ hours a week digging through data to find and close deals with confidence. The post GTM 88: Know Your Numbers to Create Alignment and Unlock Scale with Kyle Lacy appeared first on GTMnow. Brought to you by Synch.

GTM 127

GTM Pipeline Go To Market Prospecting 127

Sales Hacker

MARCH 26, 2024

With Pocus, go-to-market teams at Asana, Canva, Miro, and Loom save 10+ hours a week digging through data to find and close deals with confidence. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 120

GTM Pipeline B2B Go To Market 120

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Or is that all behind closed doors? The emerging architecture of multi-agent workflows.

GTM 69

GTM X-functional Start-ups Relationship building 69

SaaStr

APRIL 6, 2025

A little ways back Databricks VP of Sales Heather Akuiyibo joined SaaStr to share unexpected things that work well at Databricks GTM organization as well as some things that havent worked as well. These alerts go to the same Slack channel where deal closings are celebrated, creating a natural extension of the success narrative.

Growth 79

Growth Territory Teamwork Cross-sell 79

Sales Hacker

JUNE 4, 2024

Strategies for turning around challenging customer relationships, with a case study on closing SpaceX and growing it from 0 to 10M ARR. The post GTM 97: The Neural Network Training Approach to Enterprise Sales Process with Robert Brooks appeared first on GTMnow. Applying the concept of neural networks to enterprise sales processes.

GTM 119

GTM Networking Process B2B 119

Gong.io

SEPTEMBER 9, 2021

Here’s what you need to know if you want to close six-figure deals: Bigger deals need more multi-threading. We analyzed 10,332 sales deals and uncovered a strong correlation between deal value and the number of buyers involved in closed-won deals: Complex deals take longer, involve more people, and require building multiple use cases. .

Closing 162

Closing Sports GTM Legal 162

SaaStr

MARCH 16, 2025

He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. The best time to negotiate marketing pilot terms is in the last two weeks of a quarter – Vendors are more flexible with minimum spend and commitment requirements when they’re trying to close their books.

Negotiate 95

Negotiate GTM Campaign Growth 95

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 103

GTM Territory Commission Strategize 103

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Martech

MAY 10, 2024

This is also more closely aligned with the traditional scoring models. Whichever it is, it’s great insight when refining your entire GTM program. The most important part is how you educate your GTM team to understand and use the scores to make their lives easier. If it seems too simple, it’s because it’s supposed to be.

GTM 111

GTM Education Up-sell Contact 111

Sales Hacker

MAY 28, 2024

Establishing a cohesive customer journey from initial interest to closed-won and beyond. The post GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping appeared first on GTMnow. How to create alignment and shared metrics between sales and marketing teams.

GTM 123

GTM Go To Market B2C B2B 123

SaaStr

OCTOBER 1, 2024

Each of these companies had different GTM motions. Obviously, this can differ significantly by segment and the GTM motion for each segment. You’re not sending people out to steak dinners, customers are closing smaller deals, and you’re unlikely to have a BDR team supporting an AE team to prospect. Now, she’s the CMO at Datadog.

GTM 114

GTM Pipeline Drivers/motivators Growth 114

SaaStr

DECEMBER 6, 2024

And its even harder for folks running unicorns and close-to-unicorns that have seen growth slow radically. Andy had to reboot the entire sales team and GTM, and reboot the product. Even after raising $20m, $50, $200m+ in venture capital. Even with 100 of employees and 1000s of customers counting on them. I guess its not totally new.

GTM 112

GTM Start-ups Growth Closing 112

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Calling close friends a product feels strange, but its true.

GTM 79

GTM Sell Pipeline Networking 79

Sales Hacker

NOVEMBER 14, 2023

He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. Prior to Klaviyo, Sean served in enterprise sales roles at Localytics, Yammer (acquired by Microsoft for $1.2B) and SuccessFactors (IPO & acquisition by SAP for $3.4B).

GTM 122

GTM Growth Referrals Contract 122

Martech

OCTOBER 22, 2024

Dig deeper: A scoring model your GTM team will fall in love with 3. Recently closed lost deals If a lead has recently been part of a lost deal, there may be little value in continuing to pursue them at this time. Conversely, lower points should be given to leads outside your service area.

Cross-sell 116

Cross-sell Lead generation GTM Territory 116