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5 Super Bowl LVIII takeaways for marketers

Martech

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), million viewers, according to Nielsen ) to launch campaigns and game-day promotions. B2B brands like Salesforce also listen closely to social media.) Brands leveraged the record-breaking viewership (123.7

Gambling 137
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10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda

Hubspot

Trick-or-treat anticipation typically leads candy companies to up their ad budgets with some pretty formulaic, chocolately close-ups, but Mars decided to think outside of the jack-o-lantern (sorry) with a series of satisfyingly weird short films. 7) Kansas City. 4) Bud Light. 8) L.L.Bean. 8) L.L.Bean.

Retail 78
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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

This leads to higher levels of trust and rapport, and ultimately more closed deals. What's the difference between open ended and close ended questions? Close ended questions are questions that can be answered with a “yes” or “no,” or with a specific piece of information.

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Gap Selling Delivers BIG Results

A Sales Guy

I have to say that your book literally closed a gap in my career and way of thinking. in 8 months of selling before getting a promotion as Director). As a result of added value and new methodology, I have been promoted as Director of Business Development. Annual sales improved from $850k to $1.3M (Not that I sold $1.3M

Sell 88
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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. USA Today says, “We fully expect brands to use social media outlets as a way to promote a campaign.” This year’s Super Bowl LVIII was watched by a record 123.4 million viewers. Yes, there are. They answered, “GRPs.”

Gaming 112
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This day in search marketing history: March 2

Search Engine Land

I was very close to using our March 1 edition of This day in search history to wish Yahoo a happy 28th birthday. Topeka Changes Its Name To Google, Kansas (Temporarily) 2010: What would you do to get Google to build a super high-speed broadband network in your hometown? Happy birthday, Yahoo! (or or is it?) In 1995, Yahoo!

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14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".