SaaStr

DECEMBER 19, 2024

Launch a truly great second product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? Move on from your worst reps that dont really close. All the best are now multi-product.

E-commerce 112

E-commerce Healthcare Promote Launch 112

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. If no one owns lead management, then no one is paying close attention to which leads are actually working and why. It allocates time, budget and efforts toward closing deals. I challenge marketers to rethink how they align with the sales team.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Search Engine Land

SEPTEMBER 14, 2023

Consequently, these changes could affect Google’s advertising revenue, as Amazon has been closing in on the dominant position held by Google and Meta in digital ad spending. We know that customer trust is hard to win and easy to lose, so we pay close attention to customer feedback about the shopping experience on Amazon."

Launch 124

Launch Retail Engineering Trust 124

Veloxy

JUNE 7, 2021

A good subject line will capture your reader’s attention and give them a sense of urgency when clicking on that email ( be sure to use email tracking to close the deal faster ). This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7: 21: Three Days Until [Product Launch].

Promote 300

Promote Launch Technique Sports 300

Martech

AUGUST 6, 2024

If you’re wondering why the judge ruled as he did, here is the Department of Justice’s case against the tech giant in 11 slides it used for the closing argument. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. But, is that how it maintained that position?

Commission 117

Commission Market share Engineering Launch 117

Search Engine Land

SEPTEMBER 20, 2023

Google has launched a new report to help brands identify checkout problems. This report uses a closed funnel approach, focusing solely on users who started at the initial step (Begin checkout) but didn’t begin at another step in the funnel. Read Google's Checkout Journey Report in full for more information.

E-commerce 133

E-commerce Launch Territory User Experience 133

Heinz Marketing

SEPTEMBER 17, 2024

Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

Objectives and Key Results 100

Objectives and Key Results Launch Campaign Growth 100

Martech

AUGUST 22, 2024

In either case, HubSpot’s team works closely with the business’s internal teams, advising on the implementation process. If a deal closes, what does that look like in the CRM? And the other is ‘do it with me.’” The latter option is more collaborative, while the former hands over more initiative to the HubSpot team. Processing.

CRM 116

CRM Customer Relationship Management Relationship Management Follow-up 116

Heinz Marketing

AUGUST 13, 2024

This allows for easier adjustments on the fly, ensuring you’re always within budget—or at least close enough. Section 4: Execute Campaigns in Waves With the right modular flow, launches can be done in waves As mentioned above, there are a lot of moving parts in this effort. I like to roll these campaigns out in waves.

Campaign 109

Campaign Launch Start-ups Growth 109

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). It ensures your marketing efforts are focused on high-value targets that align with your business objectives.

B2B 111

B2B Objectives and Key Results Campaign Contact 111

Martech

DECEMBER 12, 2024

Perhaps something like this: Pre-launch SMS. Launch email. By closely monitoring your metrics, youll be able to gauge what works best for your subscribers. For example, if you were running a sale, you would use SMS to focus on the discount amount and email to focus on the products, disclaimer, bells, and whistles.

A/B testing 109

A/B testing Campaign Legal Launch 109

SaaStr

MARCH 16, 2025

The best time to negotiate marketing pilot terms is in the last two weeks of a quarter – Vendors are more flexible with minimum spend and commitment requirements when they’re trying to close their books. And just like product development, they take time to mature into something stable and reliable. The problem?

Negotiate 96

Negotiate GTM Campaign Growth 96

Search Engine Land

JUNE 14, 2024

Pinterest is launching an “Ad Labs” innovation program to test prototypes like: Personalized background generation using its visual search AI to create aesthetically tailored lifestyle backgrounds for Product Pins. What’s new. The AI boost. It also reduced campaign setup time by 50% thanks to automated inputs.

Launch 89

Launch Campaign Technology Technology 89

Sales Hacker

OCTOBER 11, 2024

Product : Vanta Your deal is almost closed, and all that’s left is the security review. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. improving questioning techniques can lead to a higher close rate).

GTM 114

GTM X-functional Pipeline Construction 114

The Advantexe Advisor

MAY 2, 2024

April 30, 2024 — Back in 2019, we launched Walmart Health Centers. While our mission to help people save money and live better remains, today we are sharing the difficult decision to close Walmart Health and Walmart Health Virtual Care. The Press Release Walmart’s press release contained some interesting insights: “BENTONVILLE, Ark.,

Healthcare 101

Healthcare Closing Strategize Launch 101

Search Engine Land

SEPTEMBER 30, 2024

Let’s look at an example When a client wanted to run display campaigns to expand their reach, we launched them with optimized targeting turned on to test the feature. Given all of the above, here are three recommendations for proceeding with the feature: If you have optimized targeting turned on, closely examine its performance.

CTR 90

CTR Campaign Launch Represent 90

Partners in Excellence

NOVEMBER 21, 2024

How we can launch 1000s of “hyper personalized emails” in 15 minutes or less. Closing techniques, discovery hacks, objection handling gimmicks, proposal generation in 5 minutes, and more. For years, there have been hints, tips, technologies. How we leverage dialers to make 100s of dials a day.

Objection handling 126

Objection handling Technology Technology Up-sell 126

Martech

AUGUST 1, 2024

The loop has been closed. Vimeo launched an AI-powered video translation solution that uses generative AI to translate video, audio, and captions into multiple languages while replicating the original speakers’ voices. Not only was it unattractive, it also caused great pain.

Technology 107

Technology Technology Campaign Drivers/motivators 107

Martech

JULY 29, 2024

SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI is “launching a way for publishers to manage how they appear in SearchGPT, so publishers have more choices. Rumors heated up in May — but OpenAI didn’t launch its search product ( GPT-4o launched instead). Why we care.

Launch 67

Launch Start-ups Closing Product 67

Iannarino

JULY 4, 2021

Many salespeople, though, launch the sales conversation with a firm intention to secure a signed contract and an agreement to install their “solution.” The Lost Art of Closing shows you how to proactively lead your customer and close your sales. The first thing you need to do is to create value for your prospective client.

Contract 337

Contract Contact Clients Prospecting 337

SaaStr

MARCH 2, 2025

.” Growth Tactic #2: The Compound Startup Approach to Product Expansion Rippling has expanded from 4 products to 30+ in just a few years, exemplifying what Parker Conrad calls the “compound startup” approach continuously launching new products to drive expansion.

Growth 77

Growth Cold Call Cross-sell Account management 77

Partners in Excellence

DECEMBER 31, 2024

” It’s a very customer centric approach in launching new products. We applied design thinking to our meeting management, reducing meetings to close by 50%. One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.”

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Martech

NOVEMBER 26, 2024

It launched what seemed to be an obvious home run — unlimited access to boutique fitness classes for just $99 per month — an absolute steal when single classes typically cost $20-$35 each. Sales qualifies them and closes the deal, while operations and customer support keep them happy.” But look where that mindset led ClassPass.

Customers 122

Customers Price Up-sell Start-ups 122

Sales Pop!

APRIL 25, 2022

Before internet usage became mainstream and competition was not high, potential customers of certain businesses would have to attend conferences to learn about the products being launched. This information gained will let business owners calculate the lifetime value of each category when deals with leads start closing. Qualification.

CRM 226

CRM Pipeline Customer Relationship Management Sales 226

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. Promote them, give them the title, and dont let them go until they have to then keep them close. But he also says, When you find someone that does care about you, try to work with them forever.

Strategize 109

Strategize Networking Trust Presentation 109

ClickFunnels

JULY 22, 2021

Typically, the ads that feature static elements can be closed immediately, meanwhile, video ads usually have a delayed close option (up to 5 seconds). Moreover, the delayed close option means that you have the visitor’s full attention for a few seconds. And launch your funnel! …in They can feature text, images, and video.

X-functional 246

X-functional Gaming Pitch Government 246

Search Engine Land

JULY 24, 2024

So advertisers will be watching closely to see how this impacts ROI. ” But what wasn’t mentioned was the nightmarish post-launch that likely contributed to a more conservative starts. Positive trends. Pichai said Google has “taken a conservative start, focused on quality, making sure the metrics are healthy and so on.”

Click Through Rate 91

Click Through Rate Retail Launch Growth 91

Hubspot

DECEMBER 2, 2024

That‘s why I’ve put together this handy guide that covers some key strategies to help on both of those fronts — a resource that will help ensure your team sells effectively through the remainder of the year and that your business remains top-of-mind with buyers as Q4 comes to a close. They‘re your best shot to close deals as Q4 wraps up.

Sales 69

Sales Closing Strategize Up-sell 69

Martech

SEPTEMBER 23, 2024

Dig deeper: Salesforce launches new, ‘more trustworthy’ generation of AI bots No. It can forecast and track cross-channel campaign performance and ROI against goals like anonymous visits or closed revenue. The AI agents can even build a customer journey in Salesforce Flow.

Campaign 102

Campaign Growth Service Launch 102

ClickFunnels

JANUARY 30, 2022

Don’t end the email weakly, with a “Look forward to hearing from you” type closing. Instead, ask directly if they can speak in the next few days OR give them some sort of closing question that begs an answer in order to elicit some sort of response.”. Adam Enfroy launched his blog in January 2019. And launch your funnel! …in

Product 222

Product Sell Promote Launch 222

Salesforce

OCTOBER 28, 2024

User guidance and guardrails We’ve worked closely with Agentforce teams to build ethics guidance and guardrails into the product’s user interface and supporting documents. Before launching Agentforce, we subjected our AI agents to over 8,000 adversarial inputs to pressure-test their boundaries. This includes adversarial testing.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Search Engine Land

AUGUST 30, 2024

Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform. Identifying segments to compare that are close enough in composition to produce clean results. Another reason, though less common, is when your closed-won rate drops in the later deal stages.

A/B testing 79

A/B testing Retail Quota Promote 79

Veloxy

NOVEMBER 30, 2023

The Consequences of Not Having an Enablement Strategy for Field Reps When not properly supported, field sales teams face several challenges that make it really hard to close deals. New Product Launches or Updates Offer early access to information and training on new products or updates before their launch.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

SEPTEMBER 11, 2024

Sales is in charge of closing opportunities — and sometimes in charge of renewals. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign.

Cross-sell 106

Cross-sell Customers UX A/B testing 106

ClickFunnels

SEPTEMBER 21, 2021

Entrepreneurs can share or “launch” their brands, receive upvotes and comments, and even generate leads via a simple CTA — since it’s an entrepreneur community, it’s particularly effective for B2B businesses. Here’s an example from Email Mastery’s Product Launch page…. Here are a few tips to make your launch on Product Hunt a success….

Lead generation 244

Lead generation B2B Referrals Launch 244

Hubspot

JUNE 23, 2024

Specifically, I’ve found that breakup emails help close the communication loop because they either confirm that a prospect isn’t interested at the moment or give the person enough urgency to re-engage in our conversation. That’s why some salespeople call breakup emails close file emails or closing the loop emails.

Closing 83

Closing Prospecting Follow-up Clients 83

ClickFunnels

SEPTEMBER 9, 2022

Russell Brunson’s Your First Funnel Challenge is a 5-day online boot camp where you’ll launch your first (or next) business idea side-by-side with real-world entrepreneurs… without taking on a mountain of debt or getting stuck in “analysis paralysis”. Jeff Walker is the KING of the product launch funnel. but don’t know where to start?

Niche 234

Niche Cross-sell E-commerce Real Estate 234