ConversionXL

AUGUST 8, 2018

In recent years, most of that money has tried to close a single marketing skills gap: digital. A Skills Gap Marketers Don’t Know They Have. The Digital Marketing Institute’s 2016 report “ Missing the Mark: The Digital Marketing Skills Gap in the USA, UK & Ireland ” lays bare marketers’ shortcomings.

Closing 106

Closing Teamwork Education Clients 106

SaaStr

FEBRUARY 9, 2025

Think about second acts earlier than comfortablel : Klaviyo started planning their expansion beyond email marketing much earlier than most companies would. In the B2C world, marketing IS sales – there are no sales reps, just marketing driving revenue. The lesson?

E-commerce 95

E-commerce SQL Retail Click Through Rate 95

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth.

Drivers/motivators 128

Drivers/motivators Growth Objectives and Key Results Strategize 128

Sales Pop!

APRIL 25, 2022

However, now that there are more people are able to set up their own businesses, there is a struggle to gain market share. This information gained will let business owners calculate the lifetime value of each category when deals with leads start closing. A sales pipeline is a collection of potential customers for a business.

CRM 231

CRM Pipeline Customer Relationship Management Sales 231

Hubspot

APRIL 1, 2019

So, let’s hone that skill with 14 simple sales presentation techniques that communicate an irresistible narrative and get buyers to close. If you want to see how closely your buyer paid attention to your deck, start your call with, " Based on the information in the deck I sent, where should we start? ". Sales Presentation Techniques.

Presentation 100

Presentation Technique Closing Sales 100

SaaStr

MARCH 6, 2025

4 Unexpected Learnings from Brex and Plaid’s Presidents: The Enterprise Trap Is Real : Companies often fall into the trap of constantly adding features to close enterprise deals rather than focusing on the core 20% that drives actual growth. Here’s what we learned. Growth is often driven by that core 20% of your product.”

Product 86

Product Finance Trust User Experience 86

STAR Results

OCTOBER 25, 2018

They are taking market share away from their competitors and are the preferred organization to work for. Scheduling regular review meetings will close the loop. The fact remains that companies/business units that do a great job on both strategy and execution are crushing their sales numbers and will continue to do so.

Objectives and Key Results 249

Objectives and Key Results Meeting Market share Closing 249

Martech

MAY 17, 2024

Judging by the government’s closing summary, the tech giant seems to have done everything wrong if it didn’t want to look like a monopoly. Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” That 89.2%

Commission 119

Commission Government Market share Engineering 119

Search Engine Land

JULY 24, 2024

Data-driven decision-making : By closely tracking performance metrics, you can make informed decisions about budget allocation, keyword targeting and ad copy optimization. Auction insights : Compare your performance against competitors to see if you’re losing market share.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Martech

APRIL 11, 2025

For a vendor like HubSpot, the larger end of the SMB market is the group of customers at risk of graduating to another platform. Last year, Salesforce introduced a version of its Marketing Cloud for SMBs , bringing its enterprise product close to HubSpots sweet spot.

Territory 61

Territory Government Account management Contact 61

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 74

Closing Customers Niche Cross-sell 74

SaaStr

AUGUST 21, 2024

It’s probably not really a SaaS company, but close enough to include it in our series and our ecosystem. #3. Sales & Marketing has only grown 12% as revenue has grown 29%, and R&D expense actually went … down. #5. 13% Market Share in U.S. But Toast even more so, at 18% of revenue.

Territory 119

Territory Referrals Growth Quota 119

SBI

DECEMBER 28, 2020

Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. The Company expects to close the transaction by the end of the year, subject to the satisfaction of customary closing conditions.

Closing 50

Closing Finance Contract Cross-sell 50

Search Engine Land

SEPTEMBER 13, 2023

Unauthorized third parties, including competitors and affiliates, may create websites or ads that closely mimic the appearance and messaging of genuine brands, leading unsuspecting consumers astray – and reaping commissions they aren’t entitled to. The possible budget wastage is substantial.

Commission 121

Commission Legal Campaign Retail 121

Heinz Marketing

JUNE 11, 2022

Marketing automation to close in on $4.7B Marketing automation tools are being embraced by brands to help them deliver the customized and seamless experiences expected by their target audiences. A report reveals that email marketing automation will take the largest slice of market share at just over 32%.

B2B 122

B2B E-commerce Sales Growth 122

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment.

GTM 128

GTM Market share Growth Technology 128

Force Management

JUNE 22, 2022

As you work closely with company leaders to define opportunities to improve sales performance , you may find there is a lack of agreement cross-functionally on what's important to your buyer. When you correct this misalignment, it can lead to increased margins and market share.

Market share 109

Market share Growth Closing Conversion 109

SaaStr

OCTOBER 6, 2024

100% Market Share is Possible in Vertical SaaS. In vertical SaaS, if you really provide the leading, complete solution and ERP for that industry — aim for 100% market share. 9 times out of 10, you just need someone that wants to close. Aim For It. Build the dominant solution. #5. Make that hire.

Up-sell 107

Up-sell Market share Promote Campaign 107

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Any changes should be rolled out gradually and cautiously, with close monitoring along the way. They lost nearly 40% of their SEO market share and have not yet recovered.

CTR 110

CTR UX Engineering User Experience 110

Hubspot

AUGUST 20, 2024

Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales. Even with the cuts within specific categories, P&G’s market share increased almost to 60 percent again, and its share of value was calculated at its highest ever.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

JULY 3, 2023

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. What to do instead… It was a good attempt.

Go To Market 108

Go To Market GTM Strategize Growth 108

STAR Results

SEPTEMBER 25, 2021

They are taking market share away from their competitors and are the preferred organization to work for. Scheduling regular review meetings will close the loop. The fact remains that companies/business units that do a great job on both strategy and execution are crushing their sales numbers and will continue to do so.

Meeting 155

Meeting Market share Closing Sales 155

SaaStr

JUNE 26, 2022

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects. There’s no game of chicken, of wait and see.

Niche 28

Niche Gaming B2C Construction 28

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. We close this gap. Marketo changed marketing 10 years ago. .

Growth 129

Growth Strategize Sales Contact 129

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. Marketing is shifting toward measurement and accountability, and data-driven marketers want conversion data that can be tied to revenue. Then give them to your reps, to help close future deals. The Data Is In.

Commission 111

Commission Territory Sales Market share 111

SaaStr

JANUARY 26, 2020

It also can create a ton of leads that sales can’t close. The marketing team often wants to limit free. If marketing has a revenue goal from self-service (and hopefully they do), they’ll often want to increase the “choke” I.e., limit how much the free product can be used, or how long.

Niche 138

Niche Growth Up-sell Product 138

SaaStr

JANUARY 9, 2020

Or at least, just as large or close. It’s very hard to even get 5% market share across the entire application / SaaS layer. The application layer though is even larger, depending on how you define it. Here are Gartner’s estimates of each segment: But, the SaaS/application layer is much more diverse than just 3 main vendors.

Contract 119

Contract Engineering Trust Market share 119

SaaStr

MARCH 31, 2019

No vendor here has anything close to a majority market share, and yet RingCentral remains on fire at almost $1b in ARR. Their churn is lower in the channel, as are total sales and marketing costs. They just closed their first eight-figure TCV deal.

Growth 103

Growth Closing Market share Start-ups 103

Search Engine Land

MARCH 4, 2024

These environments are closed and nontransparent, meaning that the only way for marketers to access their data is through advertising tools like Google Ads. Using Adthena’s search intelligence, they benchmarked market share, categorized competitors and unified their messaging to gain traction in areas of opportunity.

Territory 115

Territory Market share Legal Strategize 115

Martech

JULY 25, 2022

However, groceries and alcoholic beverages were close behind at 15%. These gained 1% of market share in terms of sales dollars from June 10 to early July 10, according to IRI. Their share of this spending is now at 21.6%, well ahead of 2019 levels. A hard economy makes for fickle customers. Its giant 23 oz.

Customers 103

Customers Price Market share Launch 103

ClickFunnels

JUNE 24, 2021

She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. C = Closing Call-to-Action (CTA). Don’t end the email weakly, with a “Look forward to hearing from you” type closing.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

SaaStr

SEPTEMBER 1, 2023

Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share. Shopify is also one of Klaviyo’s largest shareholders and has a deep revenue sharing agreement, so the companies are closely linked.

Retail 112

Retail Market share B2B Campaign 112

Cerebral Selling

OCTOBER 5, 2020

Now, just for a moment, close your eyes and picture what a jar of hazelnut spread looks like. You’re thinking, “We sell thousands of food products and have huge brand awareness and market share. When customers like you close your eyes and picture what a jar of hazelnut spread looks like, you don’t think Kraft.

Drivers/motivators 130

Drivers/motivators Entertainment Manufacturing High impact 130

Heinz Marketing

SEPTEMBER 10, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. We’re in month 8 of the pandemic and there’s one thing we know for sure: we miss having fun and being close to our loved ones! We miss the hugs, the laughs, and the shoulders to lean on. But hopefully by now, we’ve also learned to cope.

B2B 122

B2B B2C Gaming Campaign 122

ConversionXL

OCTOBER 7, 2021

You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Product lifecycle management goals at this stage are: Increasing market share Creating brand preference. You should also look closely at your website and social analytics.

Product 142

Product Minimum Viable Product Price Launch 142

Outreach

AUGUST 11, 2020

I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. The As are most likely the most eye-catching logos — the ones all your peers and executives will be impressed by if you enter a deal cycle and close them.

Sell 104

Sell Prospecting B2B Conversion 104

Hubspot

MARCH 11, 2019

And just like her venture into music, companies often extend their brand to develop new products in industries that they don’t have any market share in. By leveraging their expertise in small motors to enter the lawn mower market in 1978 , they now boast the seventh largest slice of market share in the global lawn mower industry.

Market share 101

Market share Trust Up-sell Product 101