3 Objection-Handling Lessons from Pandemic Politics
Cerebral Selling
JANUARY 18, 2021
“How do you justify forcing small businesses to close while letting big-box stores stay open?”. As I discuss in Chapter 7 of my book , this non-confrontational way of introducing a response to an objection begins with acknowledging and empathizing with the objection. Lockdown measures aren’t working! For example… .
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