There’s Real and Then There’s Pipeline Real
Tibor Shanto
FEBRUARY 8, 2022
Some people hide from prospecting in their pipelines; pretending the opportunities, individually or collectively, are more real than they are. With a 4:1 closing average, every time I close a deal, I must get four more to stay afloat. When it comes to prospecting, there’s real, then there’s pipeline real.
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