ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close. Sales cycle length increased. Content blindness. Speed matters, the power of marketing sprints.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Heinz Marketing

JULY 31, 2020

And in the face of the COVID-19 pandemic forcing businesses to close and employees to work remotely, engaging face-to-face is simply no longer an option. Interactivity keeps audiences engaged and present at virtual events. The focus on and importance of virtual events is at its strongest in years. The solution?

Tradeshows 116

Tradeshows User Experience B2B Promote 116

Hubspot

JULY 13, 2011

Susan Friedmann, AKA The Tradeshow Coach , also believes social media can be an invaluable weapon in a marketer’s trade show arsenal, but she emphasizes that while the means and media to reach trade show attendees is evolving, the fundamentals of producing a successful trade show event remain largely unchanged.

Tradeshows 77

Tradeshows Manufacturing Prospecting Campaign 77

Pointclear

FEBRUARY 2, 2012

I was greatly appreciative to be named the Analytics Marketer of the Year at the 2011 Tech Marketing Awards ceremony presented by the Technology Association of Georgia. Identify areas and/activities to help prospects close faster. Prospect behavior—hits the client’s website, visits a tradeshow, etc.

Lead generation 70

Lead generation Objectives and Key Results Tradeshows Healthcare 70

Hubspot

MAY 27, 2014

End Your Presentation With an Option to Download the Slides. When I first started speaking at events, I''d often get requests over Twitter or in person for a copy of my presentation slides. In the last slide of your presentation, include an easy-to-remember short link to your slides. We often use bit.ly I''m not proud of it.

Lead generation 78

Lead generation Tradeshows Follow-up Contact 78

Salesmate

APRIL 10, 2020

Once the prospects’ requirements are clear; present your product as a solution explaining how it can help in fulfilling their needs. Most of the startups are in a rush to close deals. So, build a customer-centric culture in your startup. First discover the prospects’ goals, problems, and challenges. Don’t believe me?

Tradeshows 93

Tradeshows CRM Pipeline Follow-up 93

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Engage Selling

FEBRUARY 10, 2018

You’re having a hectic week of client meetings or at a tradeshow and things begin to slide in the self-care department. You know how it goes. Eat a greasy meal here, pull a late night there, and then load up … Read More »

Tradeshows 54

Tradeshows Clients Meeting Objection handling 54

ConversionXL

OCTOBER 22, 2018

How do you justify the Facebook Ad spend or social media manager if you can’t tie their work to closed deals? Using Salesforce (which I dive into below), we created a report on how the event drove net new pipeline and whether it moved existing opportunities toward closed sales. Closed-Won. The Twitter post?

B2B 131

B2B Process Campaign Contact 131

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. This is often an overlooked aspect where there is such a flurry of activity to close an initial deal, but if the buying cycle timing isn’t absolutely correct it may take a year or two to close.

Tradeshows 44

Tradeshows Inside sales CRM Follow-up 44

Sales Hacker

MAY 9, 2019

This is how the comp plan should look for those in closing roles. For example, if your Founder closed $800k in business in the past 12 months, at an ACV of $25k, the target for a new salesperson would be $640k. If they close $10,000 worth of commission you pay the remaining $3,333 extra. E.g. within 30 days of month close.

SQL 110

SQL Commission Customers Non-Profits 110

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. By gaining more exposure, the opportunity to meet new people presents itself. Sales networking is about building meaningful relationships, rather than closing deals on the spot. How to Build Your Sales Network. Image Source.

Networking 81

Networking GTM Referrals Tradeshows 81

Sales Hacker

APRIL 21, 2022

We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. Eventually, this paid off and we were able to close more enterprise deals. This sales rep might not close deals right away. Define your ideal customer profile. Team Effort.

Cross-sell 104

Cross-sell Legal Contract Price 104

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Adam Masur , VP of Marketing at Credly , told me: "The era of anchoring marketing around a big, industry event is coming to a close. Community marketing will replace event-based marketing.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

JULY 21, 2015

The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.

Networking 78

Networking Entertainment Promote Lead generation 78

Heinz Marketing

APRIL 4, 2022

I hope you’re all out there killing it and closing some deals. Every episode past, present, future all available on salespipelineradio.com. So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We don’t.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. This is often an overlooked aspect where there is such a flurry of activity to close an initial deal, but if the buying cycle timing isn’t absolutely correct it may take a year or two to close.

Tradeshows 26

Tradeshows Inside sales CRM Follow-up 26

SalesLoft

NOVEMBER 2, 2023

Watch the on-demand video , presented by Rebby John, Salesloft’s Senior Director of Sales Engineering. Fast forward to the present, and a significant number of organizations have ventured into AI initiatives. Considerations for your AI strategy Rather see the talk instead? Give plenty of context.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? They’re not working closely with their clients, and they’re not fine-tuning the clients’ message, the program’s cadence or the market definition based on what’s working and what’s good for the client. They won’t get followed up. (Of

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

SBI

NOVEMBER 7, 2019

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. A well-presented value. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to.

Customers 20

Customers Tradeshows Technology Technology 20

Veloxy

JUNE 27, 2022

Always be closing.” As sales professionals, we all remember our first trip to a seminar, convention, or tradeshow. What salesman doesn’t need that form of courage when presenting to leads and customers? Glengarry Glen Ross. Now we’re moving from stock brokers to real estate salespeople. Cedar Rapids. You’re a non-believer.”

Non-Profits 162

Non-Profits Cold Call Tradeshows Sales 162

Cience

NOVEMBER 20, 2019

Another problem that is especially topical for conferences with 1K+ attendance is finding the right people to present your company to. For those with extremely short sales cycles, Closed Won business can also be tracked. Few people get surprised upon finding a small present in their hotel room or on their chairs these days.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Hubspot

MAY 8, 2015

Inbound marketing efforts like marketing automation/lead management help connect the dots between otherwise dissociated marketing efforts (like tradeshows and email marketing) so you better prove ROI. Paths to conversion are complex, and brands need to be present in their audiences’ sales journeys. Tweet This Stat ). Tweet This Stat ).

Tradeshows 78

Tradeshows Click Through Rate Technique Healthcare 78

Score More Sales

APRIL 10, 2013

Next were 5 very strong presentations from the main stage sharing statistics, facts, strategies and tactics attendees could take home with them. Kraig Kleeman (author, speaker, and strategist at KraigKleeman ) had strained vocal chords so it was a bit squeaky of a presentation, yet his content was music to my ears: Words Matter!

Inside sales 78

Inside sales Tradeshows Cold Call B2C 78