Martech
AUGUST 5, 2024
Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity.
Martech
JULY 15, 2024
billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease). An eye on AI.
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Martech
SEPTEMBER 20, 2024
Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.
Sales Gravy
APRIL 10, 2025
But automation doesnt close deals. Most salespeople would rather look productive than be productive. Because conversations close dealsperiod. But automation doesnt close deals. Most salespeople would rather look productive than be productive. Because conversations close dealsperiod.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Five essential features to consider when assessing the vendor landscape.
Sales Pop!
NOVEMBER 13, 2024
Inefficient Resource Use : Without alignment, marketing generates untargeted leads that sales finds challenging to close, leading to wasted resources. Sales Enablement Strategy : Equip sales teams with essential tools, relevant content, and training to help them effectively engage and close deals with customers.
Hubspot
SEPTEMBER 6, 2024
With so many different initiatives competing for your prospects’ limited attention, it’s essential to close deals quickly and efficiently while the problem they want to solve is fresh in their minds. No matter how compelling your product or service, each closed deal could be preceded by a dozen or more that never result in new business.
Advertiser: ZoomInfo
When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. Less organization, more confusion, and fewer deals closed. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
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