Martech

JULY 10, 2024

Apparently somebody at Gartner has been following me, because this sounds like something I might have said: “Choose technologies and resources based on key use cases that solve business problems, rather than attempt to achieve a 360-degree view of the customer for its own sake.” Gartner Exactly! Real-time processing is key.

Closing 72

Closing Customer Relationship Management Relationship Management Technology 72

Veloxy

JUNE 8, 2022

The technology available today allow sales teams to maintain a healthy pipeline and continually move leads on to the conversion stage. The pipeline shows how many deals salespeople are expected to close in a given week, month or year as well as how close a particular rep is to hitting their sales quota. 2: Automation.

Pipeline 195

Pipeline Technology Technology Cross-sell 195

Sales Pop!

OCTOBER 24, 2024

A killer closing technique, an account growth strategy or a relationship tip? Not even close. While there was more mention of technology, the most prevalent advice to younger sales selves was the same. What was the most cited gem of wisdom? The most popular piece of advice? That’s it – listen. Listen to understand.

Technique 237

Technique Represent Education Clients 237

Anthony Cole Training

APRIL 22, 2021

Sometimes, even with the influx of technology and communication tools, it is easy to misinterpret what a prospect, or salesperson, says. In business, especially in sales; delays, misunderstandings, and communication can go awry. So, how do we make these communication lines more efficient?

Closing 243

Closing Sales Technology Technology 243

Hubspot

JULY 30, 2024

Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. Closing statements are your best chance to impress upon the reader that they should contact your sales team, register for your event, or take advantage of a promotional offer.

Closing 85

Closing Quota Healthcare Tradeshows 85

Sales Pop!

JANUARY 7, 2025

Efficiencies As business grows and new technology enters the picture, its critical to recognize and become comfortable with the latest strategies to help communicate best and improve efficiencies. Asking for clarification when we do not fully understand what is being said reveals our honesty.

Appointment 293

Appointment Clients Represent Follow-up 293

Veloxy

JANUARY 7, 2025

The quicker you can close a deal, the faster you can move on to the next one. It can help you close deals faster, increase your sales volume, and improve your bottom line. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Closing: Locking in the sale and getting commitment.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 121

Objectives and Key Results Strategize Technology Technology 121

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This understanding is less technical and more business-related (i.e.,

Technology 119

Technology Technology Strategize Lead generation 119

Veloxy

JULY 23, 2024

Stop Guesswork & Close More Deals Automatically prioritize leads based on their likelihood to buy. Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

OCTOBER 25, 2024

Collaborate with stakeholders and data owners to set data quality standards and plan to close gaps between current and ideal quality. Refine technology and talent mix Assembling the right technology and talent mix depends on the organization’s: Desired outcomes. Dig deeper: How to make sure your data is AI-ready 3.

Objectives and Key Results 134

Objectives and Key Results Government Trust Technology 134

Martech

AUGUST 19, 2024

Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. Everyone was eager to adopt new technology and had high expectations for what that technology would do.

B2B 118

B2B Contract Consult Price 118

Martech

AUGUST 14, 2024

Even with a tech-savvy marketing team, CMOs should collaborate closely with IT on implementation and strategy. API integrations can reduce some IT resource demands and accelerate certain deployments. Keep in mind that the cost-effectiveness varies with tool choice and integration complexity. Whatever you do, don’t be a hyper-consumer.

Negotiate 113

Negotiate Objectives and Key Results Technology Technology 113

Martech

DECEMBER 6, 2024

Martech practitioners operate at the intersection of marketing and technology. This trend will likely expand as technology progresses, blurring the lines between departments and influencing how martech practitioners work within organizations. As such, they can be placed at different places on an organizational chart. Processing.

Technology 111

Technology Technology Legal Contract 111

Martech

JULY 15, 2024

In Q2, 12 new AI tools were announced, and a significant amount of funding was announced (an amount we haven’t seen close to since the beginning of last year). Q2 2024 Martech Innovation Report is a quarterly summary of new technology introductions, feature updates and acquisitions. M&A activity.

Product 113

Product Technology Technology Closing 113

Salesforce

AUGUST 6, 2024

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

JANUARY 9, 2025

Martech’s impact on performance and expectations Marketing technology continues to be seen as having an above-average impact on company performance, scoring 4.8 Only 50% of martech tools are used in operations, down from 56% in spring, despite martech’s close connection to marketing functions.

Government 120

Government CRM Technology Technology 120

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 116

B2B Objectives and Key Results Campaign Contact 116

Martech

DECEMBER 4, 2024

.” Platforms like G2 and TrustRadius may serve to aggregate opinions in the B2B technology space, for example, an influencer puts a face and reputation behind his or her views. Zaw’s LinkedIn article lists six important traits to look out for in B2B influencers as identified by 1,700 technology buyers across the U.K.,

B2B 118

B2B B2C Entertainment Niche 118

Martech

MARCH 12, 2025

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Instead of focusing solely on top-of-funnel awareness metrics, consider indicators like sales-accepted opportunities, proposal-to-close ratios and account expansion rates.

Strategic partnership 112

Strategic partnership Strategize Finance B2B 112

Martech

NOVEMBER 13, 2024

This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments. They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology.

Drivers/motivators 132

Drivers/motivators Growth Objectives and Key Results Strategize 132

Martech

JULY 10, 2024

the intro, visual, body copy, closing and call to action) and can be reassembled in various combinations to create customized, channel-agnostic content experiences. Emerging technology, like generative AI, has increased expectations for personalized content, but modular content creation isn’t tied to a specific technology or platform.

Government 113

Government Legal Pipeline Technology 113

Iannarino

DECEMBER 19, 2022

Technology companies often hijack terms from other industries and use them to name their offerings. Here, we will look at both forms of sales engagement, the technological approach and the more important sales engagement, which helps you close deals and improve your results.

Sales 266

Sales Technology Technology Closing 266

Veloxy

OCTOBER 22, 2024

Start for free The Role of AI in Sales Strategy As someone who’s spent years working closely with sales teams, I’ve seen firsthand how time-consuming and inconsistent traditional sales methods can be. With traditional methods, it’s easy to focus on the wrong ones, wasting time on leads that will never close.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Partners in Excellence

NOVEMBER 21, 2024

For years, there have been hints, tips, technologies. How we leverage technologies to reduce the time we spend on administrative tasks. Closing techniques, discovery hacks, objection handling gimmicks, proposal generation in 5 minutes, and more. How we leverage dialers to make 100s of dials a day. So I’m perplexed!

Objection handling 126

Objection handling Technology Technology Up-sell 126

Martech

AUGUST 1, 2024

The loop has been closed. Persado’s new genAI technology lets brands create scalable content that engages specific groups. Using streamr’s genAI technology, allows small and medium-sized businesses to reach audiences on Thinking Media’s free, ad-supported streaming TV service, STIRR. Thinking Media and streamr.ai

Technology 111

Technology Technology Campaign Drivers/motivators 111

Heinz Marketing

SEPTEMBER 24, 2024

Benefit : These tools provide real-time feedback and post-call analysis, enabling SDRs to refine their approach and close more deals. How to Choose the Right AI Tool Choosing the best AI tool can feel overwhelming with the wide array of solutions available. Conclusion As AI continues to advance, the role of the SDR is evolving.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Martech

JULY 17, 2024

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. Training : Develop a skilled team to maximize the value of marketing technology investments. Email: Business email address Sign up now Processing.

GTM 102

GTM Product Strategize Drivers/motivators 102

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

MARCH 13, 2025

But “failing up” came back to my mind recently involving a side business that a close friend and I invested in a year ago. (No, Now, were closing this chapter and moving on. When our business closed, I had to say goodbye to some talented people. No, it is not my email agency!) This month, we shuttered that business.

Campaign 122

Campaign Follow-up Closing Technology 122

Martech

OCTOBER 16, 2024

The real challenge is closing this gap. By analyzing historical data and real-time signals, these technologies help predict which online interactions drive in-store visits and purchases. All of this points to marketers needing a better method of campaign measurement. What is the final lever driving them to make a purchase. The result?

Retail 121

Retail Campaign Technology Technology 121

Veloxy

JUNE 23, 2021

Why not repurpose some of that travel budget which is now useless over to technology and get an internet speed upgrade for your entire sales team? The best part is that this exercise can be automated by technology to help shorten the sales cycle and boost closing rates. Close rates. The Sales Process Matters.

Sell 317

Sell Education CRM Up-sell 317

Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Contract 111

Contract Negotiate Strategize Technology 111

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. At OutBound, participants will learn how to use AI to their advantage while refining their interpersonal skills to close deals.

Sell 98

Sell Pipeline Lead generation Networking 98

Hubspot

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Still, you can’t (and shouldn’t) always be wiling away the hours in your inbox waiting to be contacted, making this job a perfect one for the latest generation of generative AI technologies.

Follow-up 85

Follow-up Contract Sales Technology 85

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. We usually find that companies are driving a lot of traffic, but the engagement ends there.

Promote 126

Promote Represent Technology Technology 126