Humanizing B2B: The key to better customer experience
Martech
NOVEMBER 6, 2023
B2B companies need to create good customer experiences to build lasting relationships. To achieve this, they must understand what motivates B2B buyers. This means B2B companies need to do more to drive value for buyers than making cold calls and spamming inboxes, which can come off as unhelpful and impersonal.
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