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Everyone seems to be an expert these days on getting referrals. It seems that every blog on the block right now has an article on how to ask for referrals or build a referral program. A solid referral program is not built on a foundation of getting. And it all starts with something I call the Referral Machine.
Without a doubt, electric signage was my passion as an industry so this is the area that I went back to. These are at the very least warm calls and are more likely referrals. I have personally not made a true coldcall since I went out on my own in 2006. Referrals 101. As an example, in our group, NetWorks!
I started my B2B selling career in 1977 and our program was pretty simple … make 30 face-to-face coldcalls every day. Well, I’m here to tell you … making coldcalls in the heat of summer in a three-piece wool suit and a tie, day in and day out … ain’t much fun. Would you rather make coldcalls or follow-up on a referral?
Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” You can reach these leads via email or coldcalling. Coldcalling : It’s a classic for a reason. Apart from upselling existing customers, you can ask your existing customers for referrals.
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