What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?
Salesforce
OCTOBER 10, 2023
Think about the last time you watched a football game. Did the game jump from the first quarter to the fourth, skipping the middle two quarters? There are guidelines and rules that determine who does what and when, from kickoff to when the game clock runs out. Our article on objection-handling techniques has more guidance.)
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