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GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Examples of skill byproducts: Coldcalling: Builds grit, resilience, and quick thinking under pressure.
Links and Resources Sam’s LinkedIn: [link] SamSalesConsulting: [link] LinkedIn Influencer Playbook: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”
This includes direct customer engagement and relationship building via in-person one-to-one meetings or through video chat, coldcalls and sales proposals. Sales and marketing alignment is a shared system of communication, strategy, accountability, and goals that enable marketing and sales teams to operate as a unified organization.
And so it’s been really fun, to answer your question, it’s been super interesting and it’s been fun to be highimpact as far as the Ambition right now. Matt Heinz: Well, I bet it’s been fun just as more people discover the need to have sort of remote, sort of, sales management tools.
To do this, you need to have a high-impact and effective sales training program to help your salespeople excel. This can seem daunting, but it’s clear that coldcalling or sending targeted emails isn’t the most effective way to reach your target buyer.
To do this, you need to have a high-impact and effective sales training program to help your salespeople excel. This can seem daunting, but it’s clear that coldcalling or sending targeted emails isn’t the most effective way to reach your target buyer.
Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. I scheduled a demo on my very first coldcall and that felt like the first “aha moment” of my career! Bridget Gleason.
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