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It is doubtful that any salesperson alive has made more coldcalls than I have. However, my sales jobs have consistently been what is now called “full-cycle,” meaning that I made calls, booked appointments, and met with the prospective clients myself. Under (Internal) Pressure.
Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s). Now, Keenan covers lots of gems in his book I cant share all of them, but I can highlight the ones that really matter, check out some of his must-know info below: 1.
My job was to coldcall businesses around the city to highlight the value of a chamber membership to their business and business growth. To be good at the at job required lots of coldcalling, I mean lots. You wouldn’t make quota unless you made the calls and set up the meetings. It was 90% of the job.
“Eat That Frog” & complexity bias — e.g., how your selling day gets lost on unproductive activity Have you ever avoided making a coldcall in favor of writing emails, answering DMs, or creating proposals? A RAIN Group study from 2019 found that nearly 7 out of 10 prospects accepted at least one coldcall yearly.
For example, give reps an extra 100 points if they make someone laugh on a coldcall. This creates intrinsic value to an action that helps a sale while also rewarding the rep. Track it on a leaderboard so they can engage in friendly competition. Gamify nontraditional actions, too. Focus on genuine communication.
And by the way, those questions are actually more suited to a coldcall. But once you’ve learned how to listen intrinsically to what your prospects are saying — and you leverage that skill to probe and question more effectively — the quality of your discovery calls shoots to another level (and beyond). Big mistake.
Use them to increase your contact rates in both email and traditional cold-calls by making sure they’re going to the right people. Sales Engagement Platforms are very helpful to increase your opens in email, and dialer technology is very useful with phone calls. This is where you can use automation tools to your advantage.
These metrics aren’t difficult to explain for a position that often includes coldcalling and hearing a lot more nos than yesses. But the gamification process intrinsically creates rewards that employees ‘unlock’. According to careerexplorer.com , sales representatives report 2.5
Beyond these tactical skills, we’ll examine intrinsic qualities that make great salespeople stand out from merely good ones – empathy and ego drive. Quantity: Sure, making a gazillion coldcalls or sending a million emails might seem like a good idea. You gotta discover what functions for you.
Eugenio Pace: So if you want to make that leap from a point solution or a single project into more this is the API and the service that we use for all our needs in the organization, that’s when you need to build the engine of the more traditional enterprise software sales, which is, then you need sales engineers, you will need coldcalling.
Set inspirational SMART goals and spark intrinsic motivation in their sales reps to achieve those goals. First things first: you need to make sure you’ve mastered all the major pieces of the sales process, including prospecting, coldcalling and emailing, upselling, cross-selling, and closing deals, to name a few.
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