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Somehow, the deal slips through your fingers, and so does the prospect. In this blog post, Ill break down what gap selling is, why its the secret sauce for successful sales, and how you can use it to connect with prospects on a deeper level. Know your prospectsintrinsic motivation. Lets get into it.
“Eat That Frog” & complexity bias — e.g., how your selling day gets lost on unproductive activity Have you ever avoided making a coldcall in favor of writing emails, answering DMs, or creating proposals? A RAIN Group study from 2019 found that nearly 7 out of 10 prospects accepted at least one coldcall yearly.
Recruit like you prospect. You have to approach your recruiting strategy like your prospecting strategy. Ensure your teams connect with prospects on their turf. You’ll be able to go beyond what you think you know about the prospect audience and build relationships based on curiosity and empathy. Who’s your ideal employee?
Set inspirational SMART goals and spark intrinsic motivation in their sales reps to achieve those goals. First things first: you need to make sure you’ve mastered all the major pieces of the sales process, including prospecting, coldcalling and emailing, upselling, cross-selling, and closing deals, to name a few.
Successful salespeople recognize that it’s not just about sealing the deal; they must comprehend their prospective customers, make use of suitable instruments and strategies, and continually refine their selling process. Active Listening in Sales is the way to go – listen actively and objectively to prospects.
When I started selling, I was provided with a book that provided these tactics and was instructed to use them whenever possible, mostly to get past gatekeepers when prospecting. It is doubtful that any salesperson alive has made more coldcalls than I have. High-Pressure Techniques.
Instead we need to focus on using our own voices and words to send each prospect a unique message. Use them to increase your contact rates in both email and traditional cold-calls by making sure they’re going to the right people. I was recently speaking with a CEO who posited, “We are applying AI and ML to the wrong problem!
Say what you will, but from where I sit, running effective discovery calls is THE most important part of the sales process. Two reasons… First, the discovery call can make or break your relationship with a new prospect. Let’s imagine you have a 45-minute time slot scheduled with your prospect.
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