How Accenture and Salesforce Are Reinventing B2B Sales
Salesforce
SEPTEMBER 21, 2021
Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. The traditional B2B sales model, due in part to its reliance on strong relationship-building skills, makes it easier to read the mind of your customer.
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