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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Cold calling Making a cold call means reaching out to potential customers without previous interaction between the salesperson and the company. A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation.

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What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.