article thumbnail

No Virginia, There Is No Santa Claus

Partners in Excellence

Pardon my awkward paraphrasing of the famous “Yes Virginia, There Is A Santa Claus,” line from the movie, Miracle on 34th street. Cold calling is the answer! As Thanksgiving approaches in the US, we can count on seeing that movie over and over until Christmas. Web based advertising is the answer!

Cold Call 104
article thumbnail

Three “Lies” That Plague B2B Businesses Today (Part Three of Three)

Pointclear

The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. Dave Brock: “And “Yes Virginia, there is a Santa Claus.” Well: Cold calling is not dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies?

B2B 63
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PODCAST 71: Why is Account Based Marketing Not Working w/ Latane Conant

Sales Hacker

Now, without further ado, let’s listen to this interview with fellow University of Virginia alum Latane Conant. Sam Jacobs: I want to introduce fellow University of Virginia alumni, Latane Conant, Chief Marketing Officer of 6Sense. You engage the right way, which is not forms spam and cold calls.

article thumbnail

Sales Pipeline Radio, Episode 227: Q & A with Paul Roberts @OCTalkRadio

Heinz Marketing

She wrote a book this year called, “No forms. No cold calls.” ” And it’s really a call to action based on her own experience having gone through this change at 6sense. I think it was actually the WVU people, the West Virginia University marketing people that does the show early in the day.

Pipeline 132
article thumbnail

5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Cold calling to set up demos has never worked for Mapistry, but we’ll share with you some of the strategies that have allowed us to increase our qualified lead flow by more than 400% and increase our sales ops by more than 3x in 2018. .:

article thumbnail

Episode 39: The King of Steel Talks AI and Construction Innovation

Spiro Technologies

Our main area of operation is in the DMV area, all over Virginia, North Carolina. Even the voice agents that I’m hearing that people are trying to make for cold calling and whatnot, they sound so terrible. We construct monumental staircases, stainless steel guardrails, and glass guardrails.

article thumbnail

6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

With outbound marketing, the organization actively reaches out to potential customers through cold calls, emails, and direct mail. Inbound marketing focuses on catching the attention of the target audience via channels such as content marketing, search engine optimization (SEO) , and social media.

Closing 98