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Everything You Need to Know About Billboard Advertising

Hubspot

According to Geopath, there are up to 10 determining factors that make up an OOH rating and, therefore, the cost of each billboard advertising opportunity. This example, established by the Colorado State Patrol, warns drivers of the effects of tailgating. (OOH advertising companies [e.g.

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The 17 Best College Instagram Accounts (And Why They're So Darn Good)

Hubspot

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. 1) Colorado State University. (And 1) Colorado State University. 17 of the Best College Instagram Accounts.

Angle 78
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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Additionally, promoted and sponsored content on LinkedIn is less easy to identify on main feeds. They post trailers and release schedules, so segmented customers can keep up to date. Ultimately, the amount you spend is up to you, but keep in mind that you'll be participating in a cost-per-click, auctioning system.

B2C 101
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Better Content Through Chemicals? How Caffeine, Alcohol, & Other Substances Affect Creativity

Hubspot

We doll it up with whip cream and sugar and cocoa powder and other nonsense, put it in fancy containers, and give it weird, Italian-sounding names (who ordered the Supermochacinno?). Follow along with me, Dr. Devaney * , as I explore whether or not we truly can create better content through chemicals. * Caffeine, true story, is a drug.

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Want to get Sales Healthy? Get Up and Go Outside… (of Your Head)

SBI

As those of you who read my last blog post know, I was vacationing in breath-taking Estes Park, Colorado last week. There’s nothing more rejuvenating then getting up and going outside. What SheBang gave me is a renewed appreciation for helping others and for letting others help us with coaching, and fresh ideas. So stay tuned.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Whether you’re building a sales compensation plan from scratch or re-building an old one, you should take the following steps in order: Understand the Basic Requirements of a Good Sales Comp Plan. It also helps create “micro promotions” which are useful for motivating people, especially those who are early in their careers.

SQL 102
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PODCAST 84: How to Operationalize Video in a Scalable Way w/ Ethan Beute

Sales Hacker

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Outreach has your back. What’s your background?