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And of course, a strong sales comp plan needs to motivate reps to hit goals that grow the company while still maintaining a profitmargin. Or, you can simply adjust quota upwards to account for an expected level of premature churn. For example, one year my team fell $400k short on quota.
Evaluate channel efficiency: You’ll see which channels are effectively acquiring more customers and which ones are decreasing profitmargins. The Salesforce State of Sales report found that three in four sales reps say their company’s enablement programs prepare them to meet quota.
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