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The marketer’s guide to state data privacy laws

Martech

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

Contract 131
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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

Promote 96
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Location targeting in Google Ads: Balancing automation and control

Search Engine Land

It covers factors like: Aligning targeting with product/service availability in different regions. What to consider before targeting locations in Google Ads Does your business have specific products or services by location? This article explores key considerations for optimizing location targeting in Google Ads campaigns.

Territory 113
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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. It was also meant to standardize privacy laws across member EU nations. ”) GDPR’s stateside influence In the U.S.,

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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

Clearly, agents will be in high demand to bolster customer-facing scenarios like service and marketing, as well as internally, helping workers across organizations perform all manner of tasks. Three states — California, Utah, and Colorado — have enacted laws requiring bot use disclosure in certain circumstances.

UX 52
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Megan Michuda: Spotlight on the expert

Martech

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. I got an internship at Dish Network, really to get back to Colorado. Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length.

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Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurable managed security subscriptions to help you achieve compliance and security faster and more efficiently. Join these incredible companies to experience all the value of SaaStr!