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For decades, I’ve bought from the REI, Land’s End, Colorado Cyclist, and other catalogs. There was advertising or “feature stories” in trade publications, trade shows, regional seminars, and other mechanisms help create visibility. Our mailboxes were filled with direct mail, we even had spam–or junk mail.
A recoverable draw makes more sense if your sales rep is taking over an established territory where brand name helps close 80% of the business. This fluctuates between markets, regions etc. Market: Very effective to open up new markets: 7% to schools in CA and 10% to schools in Colorado. Metrics to keep in mind.
Tradeshow 101 Level 3 18/mo 1. Work tradeshow 2. Featured win in weekly team review call 2. 25% A & B account bookings 3. Sit in on 50 demos 1. Elevator pitch assessment 2. Win back assessment 3. Assigned AE 2. VIP account booking 3. Sit in on 75 demos 1. MEDDPICC assessment 2. Call critique assessment 3. Demo 101 Level 4 18/mo 1.
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