Should We Be That Surprised By The Digital Buying Journey?
Partners in Excellence
APRIL 12, 2022
For decades, I’ve bought from the REI, Land’s End, Colorado Cyclist, and other catalogs. There was advertising or “feature stories” in trade publications, trade shows, regional seminars, and other mechanisms help create visibility. Our mailboxes were filled with direct mail, we even had spam–or junk mail.
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