Dear SaaStr: What’s a Resonable Discount for an Annual Contract? How About a 3 Year Contract?
SaaStr
MAY 7, 2024
Dear SaaStr: What’s a Resonable Discount for an Annual Contract? How About a 3 Year Contract? Before then, think instead about marking up the prices of non-annual contracts to account for churn. You’ll likely want non-annual contracts to be priced 20%-30% higher to account for the effect of churn, but the exact % can vary.
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