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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. Sales expenses: Salaries, commissions, bonuses, and overhead costs for the sales team.

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8 Things to Review Before Accepting a Sales Commission Plan

Sales Hacker

get paid commissions at 8%. get paid at 12% commissions. Complexity aside, a lot of reps have had at least one experience wherein their overall commissions didn’t match with all related criteria promised as part of the plan. Do I get an advance on my commissions? It started with a simple approach: Here’s your quota?

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Dear SaaStr: How Do You Handle Commissions if the Customer Auto-Upgrades for More Seats?

SaaStr

Dear SaaStr: How Do You Handle Commissions if the Customer Auto-Upgrades for More Seats? This will frustrate you, especially if the upgrade is from customer success, or is simply automated. If the upsells are super easy, and the reps don’t have to do much, rather than take away the commission … think about increasing the quotas.

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How to Get New Sales Reps Cold Calling and Building Pipe Faster (Ask Jeb)

Sales Gravy

Encourage Hand-Raises If a new rep snags an interested customer, let them wave the flag: Hey, I have a lead who needs home and auto coverage. Shared Commissions Make sure new reps see a direct benefit. Shared Commissions Make sure new reps see a direct benefit. Shared Commissions Make sure new reps see a direct benefit.

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How to Transition From Founder-Led Sales to Your First Sales Team: 9 Top Tips

SaaStr

Transitioning from founder-led sales to a commissioned sales team is one of the most criticaland trickysteps in scaling a SaaS business. Founders are often the best salespeople early on because they know the product inside-out, theyre passionate, and customers love talking to the CEO. Commission is Only Paid if Earned, After All.

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AI-powered martech news and releases: August 15

Martech

Now comes word people really don’t like it in customer service. Seven out of every 10 consumers are frustrated with current virtual agents, according to a study commissioned by AI voice solution Tenyx and conducted by Centiment. Also, 55% said dealing with a chatbot would get them to stop doing business with a company.

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Dear SaaStr: Do Salespeople on Commission Really Sell More Than Salary-only Salespeople?

SaaStr

Dear SaaStr: Do Salespeople on Commission Really Sell More Than Salary-only Salespeople? Commissioned salespeople sell more. Wouldn’t it be more customer-centric if they weren’t just focused on that commission? Well, best case: They won’t ask for 60 seats when the customers says they only “need” 20. Best case.