Unlocking customer loyalty: 5 core motivations powering personalized marketing
Martech
JUNE 3, 2024
At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. They commissioned a study to examine AI’s impact in perpetuating unrealistic beauty standards. The company was started by two former University of Pennsylvania roommates, Andrew Kortina and Iqram Magdon-Ismail.
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