Fear and Greed: What Drives Human Behavior?
ConversionXL
FEBRUARY 8, 2016
Fear is a powerful motivator. According to QuickSprout , “prospects rationalize that if million-dollar-mansions aren’t protected from brush fires, chances are their home isn’t either — and it motivates them to not only see the potential damage, but also protect themselves from it.” If she can do it, I can too, right?
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