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As John Greene at PhoneBurner put it: “Sales managers must take ownership of the success or failure of their sales team…As the leader of your business unit, it’s your job to educate , motivate , and provide a productive workplace…This is critical for your company’s growth and success.”. Ownership, educate, motivate, and provide.
However, sometimes, extrinsic motivation can be provided to the person for him to complete a task. Sales reps played a considerable role at the very beginning of the sales process – the role of educating the prospects about the product and building customer relationships. Motivation is not something that is easily found by all.
’ I came back a week later, and they would educate me on why this tool was either better or worse, how it worked, the ergonomics of it. ’ I went from Black and Decker to Xerox, where I got my formal sales education. If you’re just in there for a commission check, people can sense that.
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