10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce
SaaStr
FEBRUARY 1, 2024
Enterprise has a budget owner, influencer, decisionmaker, and finance person to sign off. The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle. There are no right or wrong answers when it comes to PLG vs SLG or a hybrid of the two.
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