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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Another affiliate program might not pay Kim a commission until that visitor makes a purchase. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

Evaluate channel efficiency: You’ll see which channels are effectively acquiring more customers and which ones are decreasing profit margins. Look at the number of customers for each channel and ensure you have the sellers and adequate setup to offer coverage to them, such as a partner seller that can cover a specific region.