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Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. This acquisition-first mindset stems from traditional marketing metrics and organizational structures.

Growth 133
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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

Join us for a visionary conversation about getting rid of the SDR role and doing away with commission — and what should replace them. A better way to compensate instead of commission. A new perspective on commissions [19:36]. Community, thought leadership, content marketing on social media, which is a function of demand gen.

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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. It’s a commission-driven role. I really liked this one and wanted to write up a few more learnings.

GTM 99
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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Example: Mark achieved $1 million in sales in six months as Outreachs first hire on a 100% commission basis. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine.

GTM 108
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations.

Price 111
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Is Outsourcing Sales Right for Your Business?

Sales Pop!

There could be more upfront or one-time costs, such as commissions, salary, hiring costs, etc. It becomes challenging to rely on a generalized partner to possess the specific skills required to successfully introduce your product into a new market or expand your presence in a fiercely competitive landscape.

Represent 212
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GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston

Sales Hacker

Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO.

GTM 119