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Why account-based expansion is B2B’s next growth lever

Martech

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Let’s revisit efficiency across these three stages.

Growth 132
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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. It’s a commission-driven role. What is Codeium and Windsurf?

GTM 97
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GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston

Sales Hacker

32:49) How Twilio’s unique “estimated ARR” commission structure impacted sales behavior. (35:55) The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 120
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Why You Should Switch to Continuous GTM Planning

Sales Hacker

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 104
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Dear SaaStr: How Should I Pay Sales Reps When Our Customers Pay Monthly?

SaaStr

There are basically two options — really three, by blending the two: The first is to pay monthly commissions. I.e., if you pay the reps a 10% commission on what they close … and the customer pays say $500 a month … you pay the rep $50 a month. The second is to pay annualized commissions, with an allowance for churn.

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5 Interesting Learnings From Avalara at $600,000,000 in ARR

SaaStr

1000 partners are key to their GTM strategy. They earn commissions and are offered dedicated sales, marketing and training support. Good but not great for a $40k deal. #2.

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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. The Logistics of Going Multi-Product GTM only exists on the back of a product that real customers need. It’s much less taxing for employees. Simplify everything. Company resourcing.

Product 113