SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 108

GTM Growth Education Commission 108

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The critical questions in the got to market (GTM) analysis are: Will the OEM channel cannibalize some of my customers? And if yes, to what extent?

GTM 89

GTM Negotiate Profit margin Contract 89

Lead Fuze

JANUARY 1, 2022

It also provides an upfront payment instead of the variable commission structure where pay depends on success, which might leave money on the table over time. This would be an upsell across all of your partner’s customer base, either directly or indirectly depending on what type of GTM strategy you choose. Dedicated sales team.

Negotiate 52

Negotiate Profit margin Contract Price 52