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Why account-based expansion is B2B’s next growth lever

Martech

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Let’s revisit efficiency across these three stages.

Growth 135
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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. seller, head of sales, or commercial cofounder).

GTM 109
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Why You Should Switch to Continuous GTM Planning

Sales Hacker

We can breathe a sigh of relief and move on to other strategic activities. You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and What is continuous GTM planning?

GTM 104
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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. The Logistics of Going Multi-Product GTM only exists on the back of a product that real customers need. It’s much less taxing for employees. Buying is not the optimal path most of the time.

Product 111
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The Modern Sales Operations Leader Can Be the Biggest Force Multiplier in Your GTM

SalesLoft

That’s when I learned that the modern sales operations leader can be the biggest force multiplier in your GTM. They strategically design the GTM to propel their company to exponential growth. These new inspirations opened my eyes to what sales ops winners can do for the growth and success of an organization.

GTM 52
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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

Pothole #1 – Legacy Sales Commission Plans May Yield Low License Utilization. This is where you can get strategic and creative. Once you find your product-market fit, you figure out your GTM fit, and you are ready to ramp up growth and begin to scale. Enter your email below for the latest SaaStr updates.

GTM 101
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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Actions Companies Can Take Today To Reduce Burn Companies that have been able to beat bottom-line plans have taken various strategic actions, often in tandem, to reduce burn and extend runway. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years.

GTM 67