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Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The critical questions in the got to market (GTM) analysis are: Will the OEM channel cannibalize some of my customers? Implementing an OEM go-to-market (GTM) strategy.
It also provides an upfront payment instead of the variable commission structure where pay depends on success, which might leave money on the table over time. This would be an upsell across all of your partner’s customer base, either directly or indirectly depending on what type of GTM strategy you choose. Dedicated sales team.
Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Proven track record of win-win approaches leveraging technology and teamwork to resolve complex business challenges. Jenny is a revenue leader and GTM strategist. What would you tell a woman just starting a career in sales?
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