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When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Creators earn commissions for sales generated through their unique links. Exclusive product launches. Why pay attention to the creator economy? Brand ambassadors.
Does Bridget believe that you should pay sales rep commissions on services revenue? Should one pay the same or lower commissions on renewals? How does one structure commissions for the sales team with that in mind? Or if you need someone who’s intrinsically motivated. Should multi-year deals be paid upfront?
Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. But prior to that, you were an operating partner at Fractal Software, uh, where you helped launch dozens of vertical software companies, which is super cool and helps them kind of find product market fit.
I’ve found that many people who are drawn to sales are intrinsically motivated to hit high sales numbers because they’re competitive and like to win. Write out your commission plan on paper. A good rule of thumb is to consider whether someone could work out their commission rate with just a calculator.
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