Roundtrip Revenue & Buying Your Customers’ Products: Probably, Just Do It
SaaStr
OCTOBER 26, 2020
I was reminded of this the other day, just a smidge, when I got a marketing pitch from a SaaS company with a case study about one of their customers … who also happens to be a customer back. You can each promote each other’s products and be a case study for each other. Pay the commission. Don’t overanalyze.
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