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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

Legal 52
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80% of influencers fail to disclose advertising content, putting brands at risk

Search Engine Land

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law.

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Meta to get consent before collecting data for targeted advertising in Europe

Search Engine Land

The company put forward the proposal in a bid to try and end a year-long dispute with the European Union over the legality of its targeted ad operations. Meta suggested updating its policy after meeting with Ireland's Data Protection Commission – its lead privacy regulator. Why we care. SUBSCRIBE See terms. Deep dive.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Overly complex agreements can be a deterrent for some creators, so it’s best to keep legal and contractual requirements straightforward. Long-term partnerships where influencers regularly promote a brand. Creators earn commissions for sales generated through their unique links. Don’t forget the legal bits. Guest blogging.

Niche 126
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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce

Some online ventures to consider: Affiliate marketing: If you already have a blog or website with a loyal following, you could earn commission by promoting other people’s products or services. Run ads or promotions: Use paid ads or social media promotions to drive traffic to your landing page and measure engagement.

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Sales spiff – an easy guide to motivating your teams with examples & ideas

PandaDoc

For many businesses, the answer lies in offering incentives like spiffs, spivs, or commission structures. Essentially, it’s a special incentive offered to salespeople, usually over and above their usual commission or bonuses. Sales spiff Commission Definition A short-term incentive used to drive immediate sales results.

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Why the FTC’s stand on hashing is a wake-up call for digital advertisers

Martech

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. Support efforts to create standards and best practices that recognize the limitations of hashing and promote stronger data protection methods.

Retail 115