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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

Legal 52
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What to do when your vendor has a data breach

Martech

One security problem with SaaS is implicit trust,” said Paul Shread, international editor for The Cyber News from threat intelligence vendor Cyble. The Federal Trade Commission has several useful resources for this. Go over the contract with a legal expert. In the end, all companies sell the same product: trust.

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PODCAST 177: Trust-Building Strategies Every Seller Should Own

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make. powered by Sounder.

Trust 95
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Brand Protection: The complete guide by Adthena

Search Engine Land

This way, they essentially steal commissions unrightfully. Erosion of brand trust: Repeated exposure to hijacked ads can make customers wary of clicking on your ads in the future, impacting brand trust. Customers who click on a misleading ad might feel frustrated or deceived, potentially damaging your brand’s trust.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Overly complex agreements can be a deterrent for some creators, so it’s best to keep legal and contractual requirements straightforward. Creators earn commissions for sales generated through their unique links.

Niche 131
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Why the FTC’s stand on hashing is a wake-up call for digital advertisers

Martech

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. Enhance transparency and prioritize user consent Transparency is key to building and maintaining user trust and obtaining informed consent.

Retail 128
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Complete guide to utilizing commercial real estate CRMs

PandaDoc

Commission tracking Keeping track and monitoring commissions enables real estate pros to gain financial insights into their actual income and set realistic financial goals. This page is not intended to and does not provide legal advice. Everybody wins!