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AI in retail media? Majority of marketers are optimistic

Martech

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. The post AI in retail media?

Retail 112
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Internet advertising up 7.3%, reaching record high in U.S.

Martech

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3% Other non-retail consumer brands are creating similar ad media platforms. ad revenue, conducted by PwC.

Retail 101
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Episode 23: Using Data to Build a Wholesale and Retail Network for Nectar and DreamCloud Mattresses

Spiro Technologies

Bob McCarthy: We have that ability if the retailer is willing to share data with us, and we have probably about 20% of our transactions now, we do share. Right, so it’ll get smarter as we feed more data into it, and then we can provide data back to the retailer. We want to sell ’em through retail as well!”

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Why the FTC’s stand on hashing is a wake-up call for digital advertisers

Martech

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The challenge is even greater for data clean rooms, identity solutions, identity resolution and bridging processes and retail media networks.

Retail 116
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75% of top brands fall victim to fraud in Google Search Ads

Search Engine Land

This leads the brand, such as Dyson in the case demonstrated below, to pay a commission to the hijacker for any sales generated from that click. A spokesperson for Marcode commented: “While affiliate marketing has its advantages, a key issue lies in the presence of bad actors within these networks.” ” Key findings.

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Indirect sales can boost revenue while minimizing costs to your business – use our guide to find out how

PandaDoc

We’ll also highlight the main advantages of indirect sales, such as expanding the sales network , increasing distribution efficiency , and minimizing costs. Indirect sales channels offer advantages such as expanded sales networks, increased distribution efficiency, cost savings, scalability, and more. What is indirect sales?

Retail 52
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4 simple ways to put an end to unprotected paid search by Adthena

Search Engine Land

Unauthorized third parties, including competitors and affiliates, may create websites or ads that closely mimic the appearance and messaging of genuine brands, leading unsuspecting consumers astray – and reaping commissions they aren’t entitled to. The possible budget wastage is substantial.