Remove Commission Remove Objectives and Key Results Remove SPIN cycle
article thumbnail

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

We need to help key organizational groups adopt and navigate that change successfully. In its purest form, an account-based motion means: A focus on key/qualified accounts. You celebrate, ring the bell, someone gets a commission check – and that prospect is handed over to a customer success team. Shouldn’t it continue?

B2B 135