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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” billion), according to the IAB.

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How to Measure Sales Enablement With Reliable Metrics

Lead Fuze

Kirkpatrick was a professor at the University of Wisconsin who came up with an evaluation system for training courses. 4) Results – The final assessment looks at outcomes such as profits generated by using our service product over time; revenue from referrals; number of customers who have increased their orders per year.;

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Trial, error, and forgiveness are key to building a performing sales org. It was a game-changer in my career.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

How to create your own employee bonus program Motivate your team with transparent incentive pay Discover the power of automating commissions with Salesforce Spiff, and easily create incentive programs that scale. Retention bonus: A retention bonus is paid to key employees during critical business cycles in order to retain their services.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Benefits of SPIFFs and when to use them Potential problems with SPIFFs and solutions How to implement a SPIFF program Motivate peak performance with real-time pay visibility Get complete incentive management in one package, complete with commission calculations, custom rep statements, and notifications.

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8 Essential Soft Skills for a Successful Career in Finance or Accounting

Salesforce

Launch sophisticated compensation plans fast Is outdated commissions management hurting your growth? These are often technical, measurable, and objective. For example, say you’ve just released your monthly commission statements to your sales team. See how to quickly create automated incentive plans that motivate your reps.

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