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In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations. This stage focuses on maximizing revenue opportunities, optimizing profitmargins, and reinforcing a leadership position in the market.
In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategicpartnerships for lead acquisition and revenue generation.
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